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 Graphic Design l Branding

HAPPINESS

OF MANWON

ART DIRECTOR / GRAPHIC DESIGNER: YEIJI CHO, ERIC HWANG

The Needs 

Variety stores like dollar stores, besides their affordable price, are having a hard time positioning themselves. However, Happiness of Manson, which means 'Happiness of ten dollars' in Korean, is eager to build up their own story from the customer’s experience. It is a retail store brand that sells various products including foods, hygiene products, household goods, office supplies, decorations, electronics, garden plants, toys and pet supplies.


Main Colours
Red: C10 M100 Y100 K0
Black: C0 M0 Y0 K90

A logo of Happiness of Manwon
Packages and business card for Happiness of Manwon
Five senses icons for Happiness of Manwon

Five Senses

These five icons symbolize the five senses resembling bouncy enjoyment and also are composed to be a pattern. Each icon has its specific colour to further enhance the bubbly excitement.

Sub Colours
Eye: C10 M100 Y100 K0
Nose: C0 M25 Y100 K0
Mouth: C85 M20 Y90 K5
Ear: C0 M85 Y100 K0
Hand: C30 M100 Y75 K40

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