YEIJI
CHO
Graphic Design l Branding
HAPPINESS
OF MANWON
ART DIRECTOR / GRAPHIC DESIGNER: YEIJI CHO, ERIC HWANG
The Needs
Variety stores like dollar stores, besides their affordable price, are having a hard time positioning themselves. However, Happiness of Manson, which means 'Happiness of ten dollars' in Korean, is eager to build up their own story from the customer’s experience. It is a retail store brand that sells various products including foods, hygiene products, household goods, office supplies, decorations, electronics, garden plants, toys and pet supplies.
Main Colours
Red: C10 M100 Y100 K0
Black: C0 M0 Y0 K90
Five Senses
These five icons symbolize the five senses resembling bouncy enjoyment and also are composed to be a pattern. Each icon has its specific colour to further enhance the bubbly excitement.
Sub Colours
Eye: C10 M100 Y100 K0
Nose: C0 M25 Y100 K0
Mouth: C85 M20 Y90 K5
Ear: C0 M85 Y100 K0
Hand: C30 M100 Y75 K40